Privacy Policy

Last updated: 9 January 2026

1. Introduction

Welcome to SuperWrapped ("we," "our," or "us"). This Privacy Policy explains how we collect, use, store, share, and protect your information when you visit superwrapped.com and use our services (the "Service").

This Privacy Policy should be read alongside our Terms of Service.

2. Information We Collect

2.1 Information You Provide Directly

We may collect the following information when you use the Service:

  • Account information: Email address, username, and authentication credentials if you create an account
  • Uploaded data: Data files (including CSV files) and data exports you upload from third-party platforms such as Netflix, Strava, Goodreads, Google Maps, and others
  • Sharing preferences: Information you choose to make public when creating or sharing calling cards
  • Communications: Information you provide when contacting us

You may upload data and use parts of the Service with or without creating an account.

2.2 Information We Generate

From your uploaded data, we generate:

  • Insights and analytics derived from your data
  • Calling cards, including titles, descriptions, visuals, and other representations
  • Derived metadata relating to how content is created, shared, or viewed

2.3 Technical and Usage Information

We automatically collect certain technical information, including:

  • IP address
  • Browser type and device information
  • Operating system
  • Pages visited, features used, and interaction timestamps
  • Cookies and similar technologies (see Section 9)

3. How We Use Your Information

3.1 Core Uses

We use your information to:

  • Process uploaded data and generate insights and calling cards
  • Store uploaded data, insights, and calling cards
  • Provide, operate, maintain, and improve the Service
  • Enable sharing and public display of calling cards (where you choose to do so)
  • Communicate with you about the Service
  • Provide customer support

3.2 Secondary and Business Uses

We may also use information to:

  • Analyse usage patterns and performance
  • Improve existing features and develop new ones
  • Conduct research and internal analytics
  • Create aggregated or anonymised datasets

Where possible, these uses rely on aggregated or de-identified data that cannot reasonably be linked back to you.

4. Data Storage and Retention

4.1 Raw Uploaded Data

  • We store raw uploaded data, including CSV files and other data exports
  • Raw data may be stored even if you do not create an account, for processing, insight generation, and sharing functionality
  • Retention periods may vary depending on usage, features, and whether an account is created

4.2 Processed Data

  • We store generated insights and calling cards
  • If you create an account, this data is associated with your account
  • If you do not create an account, data may still be stored for a limited period to support functionality

4.3 Data Deletion

  • You may request deletion of your data by deleting your account (if applicable) or contacting us
  • We may retain certain information where required for legal, security, or operational purposes

5. Sharing and Disclosure of Information

5.1 Public Sharing

  • Calling cards you choose to share publicly may be visible to others
  • Public content may be viewed, reshared, or embedded by third parties

5.2 Service Providers

We may share information with trusted third-party service providers who help us operate the Service, including:

  • Cloud hosting and storage providers
  • Analytics, monitoring, and logging tools
  • Security and infrastructure providers
  • Artificial intelligence and machine learning service providers, including large language model and data processing providers

These providers may process personal data on our behalf solely to provide services to us, and are subject to contractual obligations regarding confidentiality and data protection.

5.3 Legal and Safety Reasons

We may disclose information where required to:

  • Comply with legal obligations
  • Enforce our Terms of Service
  • Protect the rights, safety, or property of SuperWrapped, users, or others

5.4 Aggregated and Anonymised Data

We may use, share, license, or sell aggregated or anonymised data that does not identify you personally. This may include insights, trends, benchmarks, or analytics derived from user data, and may be provided to third parties for research, commercial, or industry analysis purposes.

Such data is processed in a way that is intended to prevent it from being reasonably linked back to any individual user.

6. AI and Automated Processing

  • We use automated systems and AI technologies to analyse uploaded data and generate insights and calling cards
  • AI-generated outputs are derived from your data and system prompts
  • We do not sell personal data to AI providers
  • We may use anonymised or aggregated data to improve our systems and models

7. Your Rights and Choices

7.1 Access and Control

You may:

  • Request access to your stored data
  • Request deletion of your data
  • Control what information you choose to share publicly

7.2 Marketing and Showcase Opt-Out

If your calling cards are used in public galleries, showcases, or promotional materials, you may opt out by:

  • Adjusting your account settings (where available), or
  • Contacting us directly

7.3 UK and EU Data Rights

If you are located in the UK or EU, you have rights under UK GDPR and GDPR, including:

  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to restrict or object to processing
  • Right to data portability

8. Children's Privacy

The Service is not intended for children under 13. We do not knowingly collect personal data from children under 13. If you believe such data has been collected, please contact us.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable core functionality
  • Analyse usage and performance
  • Improve user experience

You can control cookies through your browser settings.

10. International Data Transfers

Your information may be processed in countries outside your own. Where required, we implement appropriate safeguards to protect your data.

11. Third-Party Platforms

The Service does not directly integrate with third-party platforms. You are responsible for:

  • Downloading your own data from third-party services
  • Ensuring you have the right to upload and use that data

This Privacy Policy applies only to data once it is uploaded to SuperWrapped.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on our website and reflected in the updated date above.

13. Contact Us

For questions about this Privacy Policy or our data practices, contact us at:

Email: founders@superwrapped.com